essence of any publicity project is the pitch. Success rests on finding that persuasive angle and the timing of your
information. I have also changed pitches midstream, if I found one that works better. Pitch
letters are the short form of a project, as well as the "why" it should be taken seriously by media contacts.
If a project is newsworthy, it's rarely discarded. A Q&A interview can be a lively way to present ideas
and the personality you're asking contacts to consider. If written well, they are sometimes reprinted and show
up in publications. They can also act as a way to coach an author. If
you are an author, who needs help, I am available to consult on media stragegy, from effective press materials to how
to strategize for both internet, social media, and traditional mainstream contacts.